twittervangelism, skeptics, and why i just blew up

July 8, 2009


“Skogerboe just blew up on Facebook…”  Or something like that.  My name apparently came up in a conversation about social media between Jeremy Erickson and a friend of his.

Jeremy called tonight from a mountain side in Colorado.  He’s there to teach at the FLY (Free Lutheran Youth) Convention (here) in Estes Park this week.  His topic:  Facebook.  Naturally, we dove into it.

I’ve been basically AWOL from Facebook and all social media for about the last year.  Maybe longer.  I’ve had an account with Facebook, but only paid attention to it about every 3-4 weeks.  Now suddenly, I’m updating my status multiple times a day.  What gives?  Why the sudden fervor for social media?  Why the twittervangelistic passion?

In a nutshell, I’m convinced the world has changed.

Imagine this story being told to my great grandchildren (if Jesus doesn’t get here first)…  “I can still remember the day I first heard about this newfangled interwebs.  Northwestern College.  Thought it was some computer doo-haw for Christian radio stations…” (insert self-depricating chuckle, shake of the head, and raising of bushy white eyebrows here)  Or this one… “Boy-howdy, I can remember the days when I declared with a righteous indignation that I would NEVER carry a cell phone.  No SIR!  Ridiculous.  Who needs a walking-around phone when the world is already full of perfectly good land lines?!”

The world has changed.  And while I’m certainly not an early-adopter when it comes to technological trends, I also want to understand and harness cultural shifts that are driving society.  I just came to the realization that social media is a big deal.  It is a part of the fabric of daily life now.  We can bemoan the loss of actual relationships or try to speak intelligently about the dangers of this new reality, but we cannot stick our heads in the sand.  Twitter, Facebook, and Whatever’ have changed the way the world works.

[ As I write this, my cousin pops up in a Facebook chat box, BTW.  From THAILAND – on a mission trip.  How cool is that?! ]

To my good friends who are social-media skeptics – many who are conservative by nature, ministry minded, and a bit wary of “the next new thing” our culture embraces – let me just say, “I HEAR YOU.”  Social media tools like Twitter and Facebook have a dark side.  I plan to post about some of those concerns soon.  But for now, I want to bang out an explanation from my sudden zero-to-sixty explosion of technologic involvement.

(1) TWITTER.  I love it.  (here)  No one asking me what muppet I am.  No one sending me flair.  Just 140 characters from people I choose to follow.  Punchy.  To the point.  It has become a great resource – a kind of “table of contents” for the part of the blogosphere I want to keep informed about.  By following a mix of ministry leaders, drummers, creatives, pastors, worship leaders, tech ministries, executive pastors, and a handful of good friends, I have a network of like-minded people feeding each other resources and ideas.  Holy Hannah!  This is genius.

(2) The flexibility and ubiquitousness of FACEBOOK.  (here)  While I like Twitter’s brevity, I can see the value in Facebook’s longer-form text input, video and photo posting options, and real-time comments and chatting ability.  There is sometimes a need for more than 140 characters, after all.  But please, don’t send me anything for my little green patch.  PLEASE.

(3) SEESMIC DESKTOP (here).  Or if I had an iPhone, I might go with TWEETDECK (here).  This takes social media tools to a whole new level by allowing you to view multiple Twitter streams, group people in lists, and see Facebook updates all in one place.  For example, I tweet from @jskogerboe -and- I manage our church’s twitter feed @LH_Church.  I can see what’s happening in both streams and view real-time Facebook updates all at once.  It’s free and it will change your life.

Seesmic Desktop

Seesmic Desktop



(4) This BLOG (here… but then, you’re reading this already, aren’t you?)  It seems there are some things inside me that want to get out.  Still experimenting.  Baby steps.  But so far, me like.  I can see how Twitter and Facebook can be used to connect a network of people, and then harnessed to point people to resources like this.  Hopefully, some of my thoughts and ideas will resonate and influence people for the better.  Time will tell.

In any case, I’ve entered this new technological landscape with a certain degree of recklessness and freedom – now that I can see and believe in it.  (Sounds like a metaphor for FAITH, doesn’t it?)  I will need discipline.  I will need to find that tension of the middle ground (see my last post here).  And in time, I really think this social media machine (Twitter, FaceBook, Seesmic, Blog) will bear fruit.

Any thoughts?  Words of warning?  Encouragement?     Bueller?

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“twittervangelism, skeptics, and why i just blew up” by Joshua Skogerboe is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.


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Psalm 24:7 & Luke 10:42 >> Like David, and Mary, I'm in pursuit of my one thing. I'm the Pastor at St. Olaf Lutheran Church in Montgomery, IL. Pastor, teacher, writer, communicator, designer, and drummer. I definitely got the better deal in my marriage to Amy. And I couldn't be any more proud of my five amazing boys. Deeply grateful.

No responses to twittervangelism, skeptics, and why i just blew up

  1. Sure, I agree that there is value to the Twitter/Facebook arena, but it seems to me, at least at first, that it’s a lot of work to maintain and really not connect with a lot of people. In some ways, I miss just picking up the phone.